Frameworks
Operating artefacts, not slide theatre.
Decide Then Build is the sequence used on the HealthTech and EdTech work. Three moves, in order, before a line of product code.
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- 01Name the decisionAI made execution cheap without making deciding easy. The failure mode moved upstream: shipping the wrong thing, faster.
- 02Name the constraintClinical, regulatory, ethical, or a hiring manager's bar. The constraint is the brief — not a backlog of features.
- 03Build the smallest loopOne artefact that would change that decision. Specs without a prototype are theatre; prototypes without a decision are toys. Humans stay on the hook.
The same sequence runs through the case studies — see Systems for the architectural patterns it produces.